Integrate your CRM with other tools
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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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What other features would you like to see in our product?
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If I was a SaaS founder with <5.000 followers on LinkedIn, I would follow Adam Robinson’s advice to kickstart my founder-led marketing. Here’s the playbook:
#1 Why Most Founders Give Up On Linkedin Too Soon (And How To Avoid It)
When you first start building your audience, everything will feel like a slog. You might not even know what makes a good LinkedIn post. That's normal.
As Adam puts it, "It's just really hard to develop the muscle to create content."
When Adam started on LinkedIn, it took him one hour to write a single post.
It takes about three months to start seeing anecdotal results—what Adam calls "strange inbound."
That could be:
- A DM from an industry partner
- An acquaintance at a conference saying, “I see your posts all the time on LinkedIn.”
#2 Adam Robinson’s 3 Best Tips for Founders Starting from Scratch
Use these three tactics to get the founder-brand flywheel going:
- Get a ghostwriter for 90 days to learn the basics of what makes a good LinkedIn post
- Outbound connecting with the people you are trying to reach
- Write thoughtful comments (Don’t use AI to engage)
#3 Five Proven Hook Templates By Adam Robinson You Can Start Using Today (Examples Included)
Create your first content with these hooks to kickstart your content creation journey:
1. If I was [AUDIENCE], I would [FILL IN THE BLANK]:
Example: “If I was a first-time startup founder, I would not aim to build a $1B unicorn. VCs will hate this, but here's why you should think SMALLER and try to create a $3m-5m ARR profitable SaaS instead:”
2. I just got off the phone with [AUDIENCE] who has [FILL IN THE BLANK CREDIBILITY]. I asked him [FILL IN THE BLANK].
Example: “I just got off the phone with a bootstrapped founder with 3 exits (the last of which he sold for a multiple of $20M ARR). I asked him what he would do if he were at $1M ARR today. His answers were…”
3. In [TIMEFRAME], I achieved [FILL IN THE BLANK RESULT]. Here’s what I am doing now:
Example: “In 2024, I got 21M views, added 61k followers, and drove $4M ARR from Linkedin. But I spent 65% of my time creating content, going on podcasts, and hosting events. Here’s how I’m optimizing my LinkedIn playbook for 2025:”
4. 99% of [AUDIENCE] think they need to [FILL IN THE BLANK]. They're wrong. The next generation of [AUDIENCE] will do [FILL IN THE BLANK].
Example: “99% of startups think they need to maximize predictable revenue. They're wrong. The next crop of $1B unicorn startups will solve for sales velocity above all else. Here's 9 reasons why velocity will define the new world:”
5. [FILL IN THE BLANK] is dead.
Example: “Two weeks ago Scott Lesse told me, ‘Outbound sales, as we know it, is dead.’ Here’s why Scott thinks he’s only got 3-4 years left as a sales consultant (and what the future of B2B sales looks like):”
#4 How to get leads on LinkedIn (Without thousands of followers)
Let’s be honest. Founders don’t post on LinkedIn to become famous. We post to make our SaaS startup work.
So here is the method Adam shared to drive leads even while building up your (hopefully soon) massive audience:
- While you post on LinkedIn, send connection requests to ~20 ideal customers per day.
- Once they connect, they’ll start seeing your content.
- After ~60 days, reach out. By then, they’ve seen your posts and recognize you -> turning them into warm outbound.
In Adam’s words: "That’s what makes LinkedIn the greatest conversation opener of all time. You can connect with the people you want to reach, and as your content improves, they’ll see it in their feed. You become a celebrity to them.”
