Integrate your CRM with other tools
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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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What other features would you like to see in our product?
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1. Inbound-Led Outbound: Adam Robinson's exact strategy to turn LinkedIn into a Lead Machine
The strategy is basically a 6-step process:
- Create great content. It starts here. Without quality content, nothing else works.
- Your content generates inbound connection requests. More impressions = more opportunities.
- Filter and accept only ICPs. Don’t accept just anyone. Be selective.
- Send a simple message. Something like: “Hey [Name], what caught your attention?” This isn’t about selling—just opening a message history.
- Let them consume your content for 60 days. No pitching, no forcing conversations. Just being visible.
- Reach out after two months. By this time, they’ve seen you over and over again. When you message them now, it’s not cold—it’s familiar. The result? An 80% demo booking rate.
Want to speed up this lead machine? The answer is more impressions. Let’s dive into Adam Robinson’s playbook to increase reach without losing relevance.
2. No Hook, No Post
You know that the hook is the most important part of every post.
That’s why Adam takes it a step further, and in his ideation session, the sole focus is on finding rough post ideas and the matching hooks.
No matter how interesting Adam finds a topic personally if he can’t nail the hook first, he won’t even bother writing the meat of the post.
3. Known-Well vs. Well-Known: The Quality vs. Quantity Game
The “Well-Known” Strategy
There are two ways to grow:
- Well-Known: You chase virality. Meme-heavy, trend-jacking, engagement pods—anything for impressions. The problem? People might recognize you, but they don’t know you.
- Known-Well: Instead of focusing on reach, you focus on recognition and connection. The goal isn’t to go viral—it’s to be remembered for the right things by the right people.
How do you master this?
- Tell a clear, consistent story. Repetition builds familiarity.
- Lean into your unique experiences. The things only you can talk about
4. The Video Advantage: Building Real Connections
Adam Robinson couldn’t be more convinced—video is the ultimate cheat code for building real connections on LinkedIn. When people can actually see you, hear your voice, and catch your mannerisms, it creates this weirdly powerful sense of, “Hey, I know this guy.” It’s almost like becoming friends without ever meeting. And that level of trust? You just can’t get it any other way.
Adam even hired an inhouse video creator and now she books time in his calendar each week, and they go through Adams recent post basically re-creating them as talking-head videos
It looks like he’s on a podcast—but he’ not. It’s just Adam talking to her about the post, making it feel more natural and engaging.
For Adam, video isn’t just another content format—it’s the fastest way he knows to build trust.
5. Being Polarizing: The Prolific Zone of Content
The idea is that anything mainstream—down the middle—is just noise. It’s not worth talking about. On the other hand, there’s content that’s so far out there that it wouldn’t even make sense for you to associate with it.
But then there’s the Prolific Zone—content that pushes just beyond the mainstream, and sparks strong reactions. It’s polarizing.
A perfect example? When Adam called out the decline of BDRs and the outdated Predictable Revenue model. He didn’t just share an opinion—he brought the data to back it up. It was something many felt but were too hesitant to say publicly.
Takeaway: Mastering LinkedIn Like Adam Robinson
Adam Robinson’s approach isn’t about chasing vanity metrics or random virality. It’s about precision, consistency, and connection—turning LinkedIn into a lead machine by:
✅ Prioritizing inbound-led outbound—warming up prospects before the pitch.
✅ Crafting hooks first—because if no one stops to read, nothing else matters.
✅ Focusing on being Known-Well over just being Well-Known—quality beats quantity.
✅ Using video to build trust faster than text ever could.
✅ Leaning into polarizing, high-impact content that sparks conversations.
This playbook works because it’s strategic, not reactive. If you’re serious about LinkedIn growth, don’t just post—build a system that turns attention into revenue.
