Best Tools For Employee Advocacy in 2025

More B2B brands are finally embracing employee advocacy. Its high ROI for brands, especially on LinkedIn, is insane. 

‍

Here’s why employee advocacy is so powerful:

1. It helps companies increase their overall reach and engagement. Employees often have 10x the number of brand followers. When they share content about their work, it expands the company’s reach to their personal networks. A piece of content shared by an employee gets 2x more clicks than when shared by the company. Want something more mindblowing? When only 3% of employees share content about their company, it drives a 30% increase in the total engagement the company sees!

2. Employee advocacy makes it easier for potential customers to trust a company. Customers trust messages from a company’s employees more than marketing messages crafted by the company. We see employees as authentic, which makes the brand feel genuine and attracts quality leads and talent. 

3. It helps companies save on ad spend. For example, suppose an employee shares company content that generates clicks. That would have cost the company money if they were paid ads, so this is a direct saving on ad spend.

4. 75% of decision-makers and C-Suite execs say that a piece of thought leadership content led them to research a product they weren’t considering previously (2024 LinkedIn & Edelman Report).

‍

Key Features To Expect In An Employee Advocacy Tool

1. Ideation: The tool should provide post ideas and content inspirations. E.g., AI agents and post prompts.

2. Content Creation: This refers to features for writing/generating content. E.g., AI writing, AI voice-to-post feature, post templates, content bank, etc.

3. Collaboration: The tool should allow employees to cooperate and align on content. E.g., linking multiple accounts, permissions, approvals, comments, tags, etc. 

4. Scheduling & Publishing:  It should allow you to schedule and publish posts directly in-app. 

5. Team Analytics: The tool will provide rich insights into the performance of multiple team members’ posts. 

6. Gamification & rewards: The tool should have programs or features that encourage employee participation. E.g. leaderboards, rewards, etc. 

‍

Top 8 Employee Advocacy Tools To Consider

#1 Employee Advocacy by Sprout Social

Employee Advocacy by Sprout Social (formerly Bambu) is a tool that helps companies make it easy for employees to share approved content on social media. Employees can share blog posts, company updates, and industry insights with their connections.

Ideal for: Enterprise companies with 200+ employees

Key features and integrations

1. Ideation: It allows employees to follow topics and get content ideas to share.

2. Collaboration: It provides admin permissions and approvals. You can also connect multiple accounts.

3. Content Creation: Sprout Social admins provide caption suggestions for employees to use. Admins can also upload links, videos, and images for the team to share. 

4. Scheduling & Publishing: The click-to-share feature lets members publish approved posts directly from the app.

5. Gamification & Rewards: Sprout Social has a leaderboard that encourages employee participation.

6. Team Analytics: Sprout Social provides insights into the content performance and activity of the whole team. E.g., top contributors, organic reach, engagement, etc.

Pricing

Employee Advocacy is available as an add-on with a Sprout Social subscription plan. But you will have to contact Sprout Social to get a custom quote. Sprout Social’s plans are between $249/seat per month and $499/seat per month.

‍

Advocacy Pros

• The click-to-share feature makes it easy for employees to post brand content.
• Advocacy’s leaderboard encourages active participation.

Advocacy Cons

• Employees can only suggest content to admins but can’t post what they want.
• Only admins are allowed to upload files. 
• It has no AI features to generate captions and posts.
• Sprout Social’s employee advocacy feature is merely an add-on. It’s not as comprehensive as dedicated employee advocacy solutions.

‍

#2 SocialKit

SocialKit is a creator platform for B2B founders and marketing teams who are actively using LinkedIn for employee-led marketing. Our tool lets multiple employees create their own content and build solid personal brands that the company can leverage to build demand and generate leads.

Ideal for: B2B teams leveraging employee-led marketing with multiple creators. 

Key features and integrations

Ideation: SocialKit provides personalized questions that inspire content ideas. 

Content Creation: Our voice-to-post AI Copilot turns voice notes into LinkedIn-ready posts. SocialKit also has a post preview feature to see how your post looks after it’s published.

Collaboration: Every member gets a dedicated workspace. You can invite other team members to your workspace, set their permissions, and tag them to give input on your post drafts. 

Scheduling & Publishing: Edit, schedule, or publish posts directly via the app. 

Team Analytics: We provide each team member with detailed analytics on their posts. You can also access the combined analytics of the whole team. 

Pricing

Our pricing starts at $29 per month.

SocialKit Pros

• Affordable pricing compared to other alternatives.
• Our tool lets the company leverage the influence of multiple creators, not just the founder or top executives.
• Our AI Copilot makes content creation easier for non-marketing employees by turning their voice notes into polished posts. 
• Our AI provides personalized prompts tailored specifically for you.
• SocialKit turns employees into creators, not just people who repost company content. 
• Our internal collaboration allows each team member to manage their workspace and invite members as they please.

SocialKit Cons

• We are relatively new compared to other tools on this list.
• SocialKit lacks moderation features for approving employee posts. 
• We have no gamification features (yet).
• You cannot connect LinkedIn company pages (yet).

‍

#3 Oktopost

Oktopost is a traditional B2B social media management platform for marketing teams and mid-sized businesses. It is designed to help brands streamline their social media presence and employee advocacy activities through a single platform.

Ideal for: B2B marketers and employees doing employee advocacy.

Key features and integrations

1. Content Creation: Oktopost’s AI Assist creates posts for employee advocates.

2. Collaboration: Admins can moderate keywords to prevent employee advocates from posting inappropriate content. Employees can also suggest content ideas to admins. 

3. Scheduling & Publishing: Post directly to your connected social media channel from the app.

4. Team Analytics: Each team member can track the performance of their LinkedIn posts.

Pricing

Oktopost isn’t transparent with prices on its website. You’ll have to request a quote by filling out a form on their website. 

‍

‍

Oktopost Pros

• Oktopost’s gamification engine encourages employee participation by rewarding meaningful contributions to posts rather than just rewarding the highest shares.
• It has detailed analytics to monitor the performance of posts.
• It has collaborative features for members to align on team goals.

Oktopost Cons

• Its employee advocacy feature is merely an add-on. Not ideal for teams looking for dedicated employee advocacy solutions. 
• It has a learning curve.
• Oktopost isn’t transparent with pricing.
• Oktopost’s moderation allows employees to only post content approved by admins on their own accounts. 

‍

#4 EveryoneSocial

EveryoneSocial is a platform dedicated to employee advocacy for mid-sized and enterprise companies. It’s one of the earliest employee advocacy tools and has been around for a decade. EveryoneSocial allows employees to become influencers and use that influence to boost the company’s pipeline. 

Ideal for: Enterprise companies

Key features and integrations

1. Ideation: EveryoneSocial has a content hub that aggregates company content for sharing.

2. Collaboration: Admins can review and approve employee content for posting. They can also create and organize members into groups and tag others. 

3. Scheduling & Publishing: It allows one-click sharing to multiple social networks. You can also schedule content to go out at specific times.  

4. Team Analytics: You can provide users with analytics on their posts and shares.

5. Gamification & rewards: Admins can create custom leaderboards to drive participation.

Pricing

Pricing isn’t readily available. You must request a quote to get an estimate based on your needs.

EveryoneSocial Pros

• Its gamification feature is effective at encouraging employee participation.
• It is easy to use.

EveryoneSocial Cons

• EveryoneSocial isn’t transparent with pricing.
• It lacks internal communication features that allow employees to give feedback on each other’s drafts. 
• G2 users report that it’s not suitable for enterprise companies. 
• Some users had issues publishing videos to LinkedIn via the app.
• Employees can only post content approved by admins on their own accounts. 

‍

#5 GaggleAMP

GaggleAMP is a dedicated employee advocacy platform designed for brands with several employees as brand ambassadors. It provides tools for scheduling and publishing company-approved content to their social media networks. It also has gamification features that encourage employees to be active brand advocates. 

Ideal for: B2B enterprise brands

Key features and integrations

1. Content Creation: GaggleAMP’s AI-powered Paraphrase rewrites social posts to create multiple versions for sharing.

2. Collaboration: It allows admins to assign pre-selected posts with specific engagement activities to specific employees.

3. Scheduling & Publishing: Users can schedule posts in advance.

4. Team Analytics: Admins can analyze the performance of employees as well as the whole team.

5. Gamification & rewards: GaggleAMP offers leaderboard and scoring functionalities. 

Pricing

GaggleAMP prices start from $9,680 per year for the 100-member plan.

‍

‍

‍

GaggleAMP Pros

• It has leaderboards and gamification features to encourage active participation.
• Analytics to monitor team content performance
• Employees can react and like posts in one click
• Integrates with multiple third-party tools

GaggleAMP Cons

• Expensive
• GaggleAMP limits employees to reposting company content. They can’t create their own posts. 
• It doesn’t allow commenting on posts.
• Users say it has a learning curve.
• The internal team collaboration feature (aka the Community Module) costs $3000/year.

‍

#6 Sociabble

Sociabble works best as an internal communications platform but has employee advocacy features. It allows employees to share company content on Facebook, X, and LinkedIn and measure performance. It includes features like gamification, moderation, and content curation.

Ideal for: Enterprise companies that want streamlined employee engagement.

‍

Key features and integrations

1. Ideation: You can chat with Sociabble’s Ask AI to brainstorm ideas. 

2. Content Creation: AskAI provides AI-generated captions and templates for employees to use.

3. Collaboration: It has instant chat capabilities that allow for internal collaboration. 

4. Scheduling & Publishing: Users can schedule posts in advance.

5. Team Analytics: Admins can analyze the performance of employees and departments.

6. Gamification & rewards: Sociabble has leaderboards, badges, and challenges to motivate staff.

Pricing

Sociabble doesn’t publish its pricing. You’ll need to contact them for a custom quote. 

Sociabble Pros

• Its gamification features encourage the active participation of members
• Its AI-generated content ideas help to prevent creative block.
• You can share blog posts on social channels with one click.

Sociabble Cons

• It lacks transparency with pricing.
• There’s a lack of clarity between admin and user roles.
• Workers without a company email cannot access the platform.
• Many users report that it has a learning curve.
• Engagement (likes, comments, shares) is restricted to LinkedIn company pages.

‍

#7 DSMN8

DSMN8 is a dedicated employee advocacy platform that helps employees share company content on LinkedIn. It has features that allow employees to manage their content and engage other employees to boost the organization's social media presence.

Ideal for: Enterprise companies with more than 250 employees. 

‍

Key features and integrations

1. Content Creation: Its AI Content Assistant helps you to write captions. You can curate images and videos for each piece of content.

2. Collaboration: Admins can push pre-approved content to employees based on location, job role, or language.

3. Scheduling & Publishing: It has a smart scheduler that chooses the best posting time.

4. Team Analytics: Users can track individual and team performances, and ROI over time.

5. Gamification & rewards: It has leaderboards to provide friendly competition across teams.

‍

Pricing

DSMN8 starts at $699 per month.

‍

DSMN8 Pros

• Its smart scheduler recommends the best time to post content.
• Its AI Assistant helps with writing captions.
• You can share to multiple social networks in one click.
• Its segmentation feature allows admins to segment content based on department or region.

DSMN8 Cons

• Expensive, compared to other options
• It lacks content ideation features.
• Users say the onboarding process is complex.
• Employees can only paraphrase the same content instead of creating their own unique posts. 
• There’s a limit to the number of posts per day.

‍

#8 Amplify by Hootsuite

Hootsuite’s Amplify is an add-on employee advocacy feature for small and mid-market businesses. It’s suitable for those testing the waters of employee advocacy. Amplify lets employees share company-approved content to their personal social media networks in one click.

Ideal for: Enterprise businesses 

Key features and integrations

1. Ideation: Employees can follow topics and get content ideas to share.

2. Content Creation: An admin provides caption suggestions that employees can use. Admin can also upload links, videos, and images for sharing. 

3. Scheduling & Publishing: The click-to-share feature lets members publish posts directly in the app.

4. Gamification & rewards: It has a built-in leaderboard and reward system to motivate employees.

5. Team Analytics: Admins can access insights into overall team performance. 

Pricing

Hootsuite’s Amplify can be purchased as an add-on, but only in the Enterprise plan.

‍

‍

Amplify Pros

• Its interface is easy to use 
• You can post to multiple social networks
• Its content curation features help to inspire content ideas

Amplify Cons

• It is available only in the Enterprise plan.
• It lacks internal communication and collaborative features
• Users say its leaderboard is visible only to admins
• Not ideal for teams looking for dedicated employee advocacy solutions
• Pricing isn’t available except by request.

‍

Employee Advocacy Tools At A Glance

‍

Tips For Choosing The Right Employee Advocacy Tool

#1 User-friendliness

Look for a tool that’s easy to navigate and intuitive. You want something your team can pick up quickly without needing a PhD in tech. It should be as simple as posting a meme on social media. If it’s easy to use, your employees are more likely to use it too. 

#2 Team size

Go for the tool that’s just right for your team. If you’ve got a small team, a fancy, feature-packed tool might be overkill. Also, check if the tool is flexible enough to handle your size when you scale. You also need to consider which employees are going to use the tool. It’ll help you decide what features are a must-have. 

For example, for enterprise companies with a presence in several countries, the tool must support multiple languages. If you have different departments, it should allow you to segment or provide role-based access. Going for a tool that’s scalable from the start will prevent migration stress in the future.

#3 Price

When talking about price, we don’t just mean looking at the final quoted figure. Some tools have hidden costs that show up long after you’ve paid or when a unique issue comes up. Sometimes, a higher upfront cost can save you money in the long run if it comes with stellar support and regular updates. So always find out what’s included in the package. Are there hidden costs for additional features? Does the pricing model match your usage needs (e.g., per user or flat rate)? Etc.

#4 Creator-enabling function

The most effective employee advocacy programs let employees create their own content. Staff are free to repost company content or share their own original thoughts. However, not all tools allow this. Many of them restrict employees to reposting company content. So look for a tool that empowers employees to become creators, not just coordinated reposters.

‍

5 Top Tips To Make Your Employee Advocacy Successful

#1 Don’t force it

Encouraging your employees to participate in advocacy should be voluntary. Compelling them to do it will only backfire. Instead, show them the value and let them come to it on their own terms. Create a supportive environment where employees understand the benefits and feel motivated to share on their own.

#2 Provide incentives

Incentives are a powerful motivator. Use systems like leaderboards, badges, or rewards like gift cards or extra time off to boost participation. Recognizing and celebrating top performers keeps the excitement going and encourages others to join in. 

Bonus tip: Incentivize meaningful metrics. It’s easy to reward employees who share all your posts. But what really counts is how much people engage with that shared content. For instance, if an employee's post generates a lot of discussion or is widely shared, it means that the content resonates with their audience. This kind of engagement is more valuable than simply sharing a post without any interaction. Therefore, reward employees who achieve high engagement, as it shows their advocacy efforts are genuinely making an impact.

#3 Provide content themes for employees

Some of your employees probably want to get in on the program but are clueless about what to post. Make it easier for them by sharing a list of content ideas they can post about. If that’s a struggle, a tool like SocialKit’s AI Assistant can provide prompts to start conversations. Then, it’ll turn those recorded chats into LinkedIn-ready content, all within minutes. 

#4 Engage with their content

As a founder or leader in your company, lead the advocacy campaign. There’s no better way than by endorsing your staff’s LinkedIn post with a response. Imagine commenting or resharing an employee’s post, and they, in turn, respond to your comment. It’s networking gold. They’ll feel like superstars and be motivated to do more for you. You’ll probably bag some praise points and win over new customers just because of that.

#5 Avoid micromanagement

Trust your employees to manage their advocacy efforts by themselves. Provide clear guidelines, but let them take the initiative. Step back from constant oversight-micromanagement stifles creativity. Give them the autonomy and freedom to express themselves in their style and voice. That way, you’ll have a more authentic and effective advocacy. 

‍

Why SocialKit?

The old way of doing employee advocacy involved just reposting generic company messages and controlling what employees could say. It was dull and mainly served HR purposes, with little impact on the company's bottom line. Plus, it only made sense for enterprise companies. 

‍

SocialKit is changing this. We empower each team member to build their personal brands on LinkedIn, where they share their unique perspectives and stories. This modern approach turns every employee's account into a powerful marketing channel for B2B companies. We designed SocialKit for teams of all sizes to drive real engagement and results for your brand. 

‍Apply for SocialKit beta access!