Best LinkedIn Marketing Tools For B2B Startups in 2025

With over 1 billion users, LinkedIn is the best social network to market your B2B business. Besides being the most trusted social media platform, you can reach a large audience that’s already primed for business–80% of all B2B leads come from LinkedIn alone! And, you don’t have to look far to find your ICP - their work details (like job title, industry, etc) are easy to find.

Thankfully, there are loads of tools to help you execute no-stress marketing campaigns. These tools will help you create content, build a personal brand, and engage with your ICP right from LinkedIn. 

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Keep reading to discover which tool fits your LinkedIn marketing needs best.

Top Features Every LinkedIn Marketing Tool Must Have

A tool with most of these six key features will make your LinkedIn marketing a breeze:

1. Ideation: The tool should have features that make it easier to find content ideas. E.g., AI agents and post prompts. 
2. Content Creation: These features simplify the writing process—E.g., AI writing, AI voice-to-post, post preview, hook preview, etc. 
3. Collaboration: A tool should allow multiple accounts, permissions, approvals, in-app comments, and tags for effective cooperation between members. 
4. Scheduling & Publishing: It should allow you to publish directly to LinkedIn from within the app.
5. Engagement: The tool should allow you to like and comment on other LinkedIn posts via the app. 
6. Analytics: A good tool should provide analytics for individuals or teams (or ideally both) to monitor content performance.

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Best LinkedIn Marketing Tools For B2B Founders and Marketers

#1 SocialKit

SocialKit is a LinkedIn marketing tool for B2B founders and marketing teams who want to use LinkedIn to grow their businesses. Our tool allows each team member to build their brands by becoming creators and using this influence to expand the company’s pipeline. 

Ideal for: B2B founders and teams leveraging founder-led marketing or employee advocacy.

Key features and integrations

• Ideation: SocialKit provides personalized questions that inspire content ideas.
• Content Creation: Our AI Co-Pilot turns voice notes into posts. It also includes a post preview feature to see how your post looks on LinkedIn.
• Collaboration: Each member gets a dedicated personal brand workspace. You can invite other team members to your workspace and tag them to comment on your post drafts.
• Scheduling & Publishing: Schedule your post or post in real-time via the app.
• Analytics: Track post reach, impressions, and other metrics for individual accounts and the team combined. 

Pricing

SocialKit's pricing starts at $29 per month.

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SocialKit Pros

• Our AI Copilot provides personalized prompts that are tailored to your style.
• Our AI voice-to-post feature turns voice notes into ready LinkedIn posts, making writing easier. 
• Easily discover and engage with your ICP’s posts on LinkedIn.
• SocialKit enables all team members to become creators, not just founders or top executives.
• It allows internal team collaboration where members can share ideas, edit posts, or give feedback.

SocialKit Cons

• We are relatively new compared to other tools on this list.
• No engagement features (yet).
• You cannot connect LinkedIn company pages (yet).

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#2 Taplio

Taplio is a popular LinkedIn personal branding tool for solopreneurs and creators. It’s known for its AI features, which help generate content for posting and commenting on LinkedIn. Taplio also has a content bank of viral posts to inspire your own. However, Taplio users are sometimes banned from LinkedIn because its automation features violate company policy. 

Ideal for: Solopreneurs using LinkedIn for founder-led marketing.

Key features and integrations

• Ideation: Taplio curates top-performing posts on your chosen topic to inspire content ideas.
• Content Creation: Taplio’s Post Generator creates content from scratch.
• Scheduling & Publishing: The Post Scheduler lets you schedule posts on any date. 
• Engagement: Get AI-generated comments to reply to posts.
• Analytics: Track your post views, engagement, and follower growth. 

Pricing

Taplio subscriptions start from $39/mo and $199/mo.

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Taplio Pros

• Allows you to comment on other people’s posts
• Advanced post analytics to monitor your posts’ performance
• AI-generated posts to ease content creation

Taplio Cons

• Taplio’s automation features risk getting your LinkedIn account banned because they violate LinkedIn’s policy.
• It is not ideal for teams with multiple members who want to post from their own accounts.
• Users say its AI content is often unoriginal and fluff.
• It has a learning curve.

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#3 AuthoredUp 

AuthoredUp is another dedicated LinkedIn scheduling and content creation software for creators. It is designed to simplify content creation by providing hook templates and features for formatting and analyzing your posts.

Ideal for: Solo LinkedIn content creators building a personal brand.

Key features and integrations

• Ideation: It provides post templates to get inspiration for your posts. 
• Content Creation: Has a native editor that allows you to write posts and format text. It also provides optimized hooks and a readability grade to gauge whether your post is easy to understand. 
• Scheduling & Publishing: It has an in-built calendar to schedule your LinkedIn posts.
• Analytics: Monitor your post impressions and get insights on engagement, including mentions.

Pricing

AuthoredUp Pros

• Supports both individual accounts and company pages.
• Supports scheduling of posts at any time.
• Helps with content ideas by providing templates. 
• Unlimited page management for managing multiple company pages.

AuthoredUp Cons

• Lacks AI content generation features to make writing easier. 
• Lacks collaborative features
• Lacks engagement features, which is crucial for networking with your ICP.

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#4 Oktopost

Oktopost is a B2B social media management software designed to help marketing teams and creatives improve their social media presence. 

Ideal for: B2B marketers and employees doing employee advocacy.

Key features and integrations

• Content Creation: Oktopost’s AI Assist creates posts for LinkedIn and other networks.
• Collaboration: Team members can collaborate in a unified workspace on content
• Scheduling & Publishing: Post directly to your connected social media channel.
• Analytics: Get insights on the performance of your social media posts.

Pricing

Oktopost isn’t transparent with prices on its website. You’ll have to request a quote by filling out a form on their website. 

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Oktopost Pros

• Oktopost has a leaderboard that ranks employees to encourage active content creation
• Has detailed analytics to monitor the performance of posts
• Has collaborative features for members to align on team goals

Oktopost Cons

• It has a learning curve
• Oktopost isn’t transparent with pricing

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#5 Kleo

Kleo is a free Chrome extension that helps creators discover and create content on LinkedIn.

Ideal for: Solopreneurs and creators looking for content inspiration.

Key features and integrations

• Ideation: Discover a range of top-performing posts while browsing LinkedIn.
• Content Creation: You can edit your post with text formatting like bold and italics. You can access post preview to see your post's appearance when published.
• Scheduling & Publishing: Its native editor allows you to publish to LinkedIn.
• Analytics: Get insight into any profile’s posts, including posting times and total engagement.

Pricing

Kleo is free to use.

Kleo Pros

• Kleo is free to use.
• You can easily find top posts and get info on other creators. 
• Advanced search filters are available to find any post on LinkedIn.
• Kleo is activated as you browse the LinkedIn app, making it easy to use.
• The native editor allows you to format your posts as you please.

Kleo Cons

• It lacks collaboration features as it only works for single users. 
• Kleo has no AI assistant to help with writing.
• It lacks engagement features.

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#6 Shield

Shield is a LinkedIn analytics tool designed to provide creators with insights to help track their LinkedIn content performance. 

Ideal for: Creators and solopreneurs looking for deep analytic insights on LinkedIn.

Key features and integrations

• Ideation: The word cloud feature gives you content ideas by suggesting a theme for you.
• Analytics: Get detailed insights into your individual and/or team’s LinkedIn performance. 

Pricing

ShieldAI Pros

• Get granular analytics on all your LinkedIn posts from day one.
• Its word cloud feature suggests a content theme for you to create content around.
• You can connect multiple accounts at a time. 

ShieldAI Cons

• Shield has only one use case: analytics. It’s not ideal for those who want a tool with multiple use cases like content creation and publishing. 
• The word cloud feature only works after you have made some posts. Not ideal for people who haven’t posted consistently on LinkedIn. 

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Quick View of LinkedIn Marketing Tools and Features

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Tips For Choosing The Right LinkedIn Marketing Tool

If you’re having a hard time deciding which tool to go for, let these tips guide you:

a. Does the tool support your use case?

You’re buying the tools to achieve specific use cases. If a tool doesn’t support the particular use case, find one that does (obvious, isn’t it?). For example, Oktopost or SocialKit are good options if you want enhanced employee advocacy. Or, if you want deeper post insights, consider ShieldAI.  

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b. Does the tool fit your budget?

Your budget decides your choice of tool. A budget-friendly tool can save money but might limit features and scalability. More expensive tools will provide advanced features and support, which will be beneficial in the long run. Look for tools with multiple-tier options to start small and expand as your needs grow. Also use free trials to test the tool's suitability. 

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c. User-friendliness

A tool that's easy to use can save you a lot of time and frustration. Look for a tool with a clean, intuitive interface that doesn’t require extensive training to operate. Complex tools might have more features, but you might not use them effectively if they're hard to navigate. User-friendly tools often come with good customer support, tutorials, and a strong user community to help you get the most out of it. 

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Effective LinkedIn Marketing Tips

1. Optimize Your LinkedIn Profile

An optimized profile, aka an All-Star profile, is underrated. LinkedIn describes an All-Star profile as one where key sections have been completed. Those sections are:

• Profile Photo
• Location
• Industry
• Education
• Position
• Skills
• Summary (About Me)

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An All-Star profile is 40x more likely to be discovered in search than incomplete profiles. If you’re a LinkedIn marketer, you’d want to take advantage of this. 

2. Post Relevant Content

Social media nowadays is flooded with fluff, unoriginal copy-pasted content. And LinkedIn is no different. To stand out from the crowd, post content that matters to your target audience. Talk about relatable topics like their pain points, aspirations, and concerns. 

3. Use different post formats

LinkedIn is one of the few platforms that still performs well with text-only content. But experiment with different formats to boost engagement. For example, video content now performs better than text. LinkedIn says video is one of its fastest-growing content formats, with weekly video views growing 6x quarter-on-quarter. Carousels also perform well for infographics or other geeky stats content. If humor aligns with your style, feel free to post memes, as well–it works well with relatable stories. 

4. Use personal profiles

The stats say it all for personal profiles. Posts from personal profiles can get 561x more engagement vs company pages. Personal profiles always outperform company pages because of the human factor. We trust messages from people to be more authentic, while we see the same messages on company pages as promotional materials. If employee advocacy or social selling is part of your strategies, let your employees or team members be at the center. 

5. Use tools

Think of all the various tasks that go into marketing on LinkedIn: ideation, creating content, posting, engaging with people, etc. On top of all these, you must do this consistently to see results. That’s a lot to handle manually. But tools make these things easy. Some have in-built AI to make it faster and easier to create quality content. Other tools help you schedule posts and manage your online presence consistently. 

6. Spend time engaging with others

Social media is a two-way street. You post, and you interact with others. Even if you schedule your content, set aside time to engage on LinkedIn. Reply to every comment on your post and leave relevant, helpful comments on your ICP’s posts. This makes them feel valued, keeps you top-of-mind, and builds community. 

Pro tip: Comment on your ICP’s favorite creators’ posts. Remember, they follow them because they find their content valuable and interesting. When you consistently leave insightful comments, those ICPs will begin to notice you, and some will follow you. It’s an underrated way of attracting leads.

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Conclusion

The tools you use are crucial in how effective your LinkedIn marketing efforts will be. And after going through this list of tools, the question is whether it meets your LinkedIn marketing needs. To answer that, consider your goals, strategy, and the specific use cases you want to do. Then, when you have narrowed down your options, choose the ones that best fit your budget. 

SocialKit is the latest powerful software that simplifies content creation for B2B founders and marketers. Unlike other tools, our AI voice-to-text feature converts your voice notes into polished LinkedIn posts. It’s ideal for teams where everyone builds their personal brands to increase their sales pipeline.

Apply for SocialKit beta access today!

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