Top Social Selling Tools for B2B Sales and Marketing Teams in 2025

If you’re a B2B founder or marketer looking to add social selling to your growth strategy for 2025, you’re in good company. 

In HubSpot’s 2024 Consumer Trends report, 59% of respondents say their company made more sales through social media, compared to previous years. LinkedIn reports that 78% of social sellers outsell peers who don’t use social media.

The reason is simple–people buy from people they trust. But in a time when AI has replaced human communications in sales processes, trust is at an all-time low. 

Now, brands are turning to social selling to regain consumer trust. 

Social selling lets you reach a wider target audience, strengthen your brand awareness, and earn the trust of your ideal customers. It pushes your product messaging to attract out-of-market buyers and get them ready to buy.

And because it’s not aggressive like hard selling, it’s more effective at generating business leads. 

There are tools designed to make social selling easier for you. In this article, we’ve compiled the best tools to help you hit your social selling goals in 2025.

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Key Features of a Good Social Selling Tool

Social selling is more than just posting content. A good social selling tool should have features or integrations that allow you to do (almost) all of the following: 

1. Social sharing: Post content to LinkedIn or other social media platforms.

2. Social networking: Network with other social media accounts and respond to posts. 45% of social sellers see community engagement as a key driver in social selling and require that feature in any tool they use. 

3. CRM integration: Build and organize lead lists through an in-built CRM or sync with a third-party CRM tool.

4. Data enrichment: Find extra information, such as email addresses and company size, to supplement the leads from your CRM.

5. Prospecting: Discover new prospects that match your ICP. 

6. Analytics: Track and monitor the performance of your social selling efforts.

7. Outreach: Send DMs to cold prospects through various channels. 

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Best Social Selling Tools For B2B Companies

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#1 SocialKit

SocialKit is a social selling tool for B2B founders, sales teams, and marketing teams who want to use LinkedIn to grow their businesses. Our tool allows each team member to build their brands by becoming creators and using this influence to expand the company’s pipeline. 

Main use case: Social Sharing, Social Networking, and Prospecting

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Key features and integrations

• Social sharing: SocialKit's voice-to-post AI lets you turn voice notes into polished posts, which you can schedule for publishing via the app.
• Social networking: Comment and like your ICP’s posts from your dashboard 
• CRM integration: SocialKit's Scale-up plan lets you integrate with your CRM of choice.
• Data enrichment: Get enhanced information about your prospects from their LinkedIn profiles.
• Analytics: Track content performance of individual and company posts. 

Pricing

Here are our pricing tiers below:

SocialKit Pros

• Allows internal team collaboration so that members can share ideas, edit posts, or give feedback
• Enables all team members to become creators, not just founders or top executives
• Has an AI assistant that converts audio notes into LinkedIn-ready posts, making content creation easier for non-marketing employees
• Access to personalized prompts to help with post ideas
• Easily discover your ICP on LinkedIn and engage with their posts
• CRM integration to build lead lists
• Individual analytics to track post performance

SocialKit Cons

• Lacks cold outreach features. 
• Can't enrich your data with email addresses
• We are relatively new compared to other tools on this list
• CRM integration is only available on the Scale plan

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#2 LinkedIn Sales Navigator

LinkedIn Sales Navigator is designed to make prospecting and closing deals easier. It enables social selling by allowing sales professionals to build relationships with buyers. The tool has features like InMail credits and advanced analytics. However, it lacks posting functionalities. If you want to post or comment, you have to go back to your main LinkedIn profile. 

Main use case: Prospecting, Data Enrichment, and Outreach

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Key features and integrations

• CRM integration: Integrates with a CRM of your choice
• Data enrichment: View LinkedIn info about leads from your CRM
• Prospecting: The Lead Finder feature uses AI and your LinkedIn network to automate prospecting and get lead recommendations.
• Analytics: Advanced analytics and search filters to find your ICP.
• Outreach: Get InMail credits to send direct messages to prospects and customers

Pricing

Pricing starts at $99/seat per month for the Core plan and $179/seat per month for the Advanced plan. Advanced Plus prices are solely custom quotes. 

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Sales Navigator Pros

• InMail credits to boost cold outreach efforts
• Advanced search filters for enhanced targeting of your ICP
• Detailed analytics, including access to all profile viewers
• Recommends leads that fit your ICP parameters. 

Sales Navigator Cons

• User reviews say it has a learning curve
• You cannot make posts directly from the tool
• CRM integration feature is only available in the Advanced Plus plan
• Analytics do not track your own post performance.
• Not suitable for small, targeted campaigns as you need large volumes to be successful.

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#3 Employee Advocacy by Sprout Social

Employee Advocacy by Sprout Social (formerly Bambu) is an advocacy platform that allows companies to let their employees share pre-approved content on social media. Teams can share blog posts, company news, thought leadership content, and more with their networks.

Main use case: Social sharing, Prospecting

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Key features and integrations

• Social sharing: Share company posts from the desktop or mobile app.
• CRM integration: Integrates with Salesforce
• Analytics: Get insights on post engagement, organic reach, and referrals.

Pricing

The Employee Advocacy tool can only be accessed after subscribing to one of Sprout Social’s plans. You can add it as a premium feature to your plan at an undisclosed cost. You will have to contact Sprout Social to get this quote. For reference, Sprout Social’s plans start from $249/seat per month and go as high as $499/seat per month.

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Advocacy Pros

• Access to the mobile app to make sharing content easier
• Analytics to track post performance
• CRM integration to track and nurture leads.
• Internal team collaboration to make it easy to share ideas.

Advocacy Cons

• Expensive compared to other alternatives. 
• Lacks social networking functionalities. You can only post content but cannot comment directly through the tool. 

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#4 GaggleAMP

GaggleAMP is an employee advocacy platform designed to engage employees in promoting their company-created content on social media channels. This allows employees to become thought leaders, improving the company’s social selling power. 

Main use case: Social Sharing and Prospecting

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Key features and integrations

• Social sharing: The AI-Paraphrase feature creates different versions of a post to avoid duplicate content.
• Social networking: Employees can engage with company content in one-click
• Analytics: Track content reach, clicks, and other interactions from your dashboard
• CRM integration: Integrates with Salesforce, Hubspot, and Marketo
• Prospecting: Tap into the networks of your employees to discover new prospects. 

Pricing

GaggleAMP prices start from $9,680 per year for the 100-member plan.

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GaggleAMP Pros

• Leaderboards and gamification features to encourage active participation
• Analytics to monitor team content performance
• Employees can react and like posts in one click
• Integrates with multiple third-party tools

GaggleAMP Cons

• Expensive
• Doesn’t allow commenting on posts
• Users say it has a learning curve
• You must pay for the internal team collaboration feature (called the Community Module), which costs $3000/year

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#5 Sociabble

Sociabble describes itself as “a platform for internal communication, employee engagement, and advocacy” but is also tailored for social selling. It allows employees to share company content on social media networks like Facebook and LinkedIn. 

Main use case: Social Sharing, Internal Communication, Prospecting

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Key features and integrations

• Social sharing: Share text, PDFs, and videos through the platform
• Social networking: Like, comment, and reshare company posts
• Analytics: Track engagement metrics like clicks, likes, shares, comments, and more on LinkedIn company pages. 

Pricing

Sociabble isn’t transparent with pricing. You’ll have to contact them for a custom quote. 

Sociabble Pros

• Gamification features to encourage active participation of members
• AI-generated content ideas to prevent creative block
• One-click sharing of blog posts to social channels
• Great for internal communications

Sociabble Cons

• Lack of transparency with pricing
• Engagement (likes, comments, shares) is restricted to LinkedIn company pages.
• G2 users weren’t impressed with its social selling capabilities
• Users say there’s a lack of clarity between admin and user roles
• Many users report that it has a learning curve

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#6 RB2B

RB2B is a sales tool that allows companies to access person-level information about their website visitors. It integrates with Slack to send this information to team channels. It also syncs with LinkedIn to identify the LinkedIn profiles of these visitors, making it ideal for prospecting and spotting potential leads. 

Main use case: Prospecting and Data Enrichment

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Key features and integrations

• CRM integration: Integrates with HubSpot only
• Data enrichment: Find detailed LinkedIn info on prospects who visit your website
• Prospecting: Clay and Apollo integrations help discover new prospects.
• Analytics: Track prospect’s engagement with your LinkedIn company content.

Pricing

RB2B’s paid plans start from $149 per month for 300 credits. 

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RB2B Pros

• Users say it has an easy setup
• Great for identifying potential leads

RB2B Cons

• Expensive compared to other options
• Tracking is limited to US only

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#7 Common Room

This customer intelligence tool collects and tracks signals from different sources to help you understand customers. It uses AI to develop customer insights from social media and other digital sources. You can connect your LinkedIn page to track posts, comments, and reactions. 

Main use case: Prospecting and Outreach

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Key features and integrations

• CRM integration: Integrates with Salesforce and Hubspot.
• Data enrichment: Chrome extension that finds more details about a prospect who engages with a company post. 
• Prospecting: Use demographic filters to find prospects that fit your ICP
• Analytics: Track posts, comments, and reactions on your LinkedIn page.
• Outreach: AI-generated introduction captions to reach out to a potential lead

Pricing

Prices range between $625/mo and $1,666/mo billed annually. This means you’ll need a minimum budget of $7500 a year. 

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Common Room Pros

• Detailed analytics for identifying potential leads. 
• You can automate outreach, saving you time.

Common Room Cons

• No social sharing or networking features
• Cannot connect personal LinkedIn profiles
• Has a high learning curve

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#8 Letterdrop

Letterdrop is a content marketing platform that allows teams to create LinkedIn posts, blog articles, or newsletters to share with their networks. It helps marketing and sales teams boost their social selling efforts by extracting insights from sales calls and web content and providing AI-powered writing.

Main use case: Social Sharing and Social networking, Prospecting

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Key features and integrations

• Social sharing: Automatically turn your team's sales calls into LinkedIn posts.
• Social networking: Post and comment on your LinkedIn company page.
• CRM integration: Integrate your LinkedIn account with Hubspot or Salesforce
• Data enrichment: Find more details about your ICP’s profile. 
• Prospecting: Collect leads from your team’s posts and third-party posts
• Analytics: Monitor who interacts with your posts, comments, and shares. 
• Outreach: Send automated connection requests to prospects you’ve had sales calls with

Pricing

Letterdrop costs $995/mo, billed annually. To get started, you’ll need at least $11,940.

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Letterdrop Pros

• AI turns recorded sales calls into ready LinkedIn posts. 
• Allows real-time collaboration between members, which speeds up feedback and communication. 
• Analytics to track the performance of your content.

Letterdrop Cons

• Expensive
• Users report that the interface is sometimes slow and laggy

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#9 Taplio

Taplio is a popular content creation tool that enables solo creators to build their personal brands specifically for LinkedIn. It has features for writing and posting content with AI, and analytics to track performance.

Main use case: Social Sharing, Social Networking, and Prospecting

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Key features and integrations

• Social sharing: Taplio’s AI to plan and generate LinkedIn posts. 
• Social networking: Reply to your ICP’s LinkedIn posts from the Taplio dashboard
• Prospecting: Discover the posts of any LinkedIn profile, which can help find prospects.
• CRM: Inbuilt CRM for building lead lists
• Analytics: Chrome extension to track post performance and follower growth.
• Outreach: Auto-connect with LinkedIn personal accounts.

Pricing

Pricing ranges between $39/mo and $199/mo.

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Taplio Pros

• Allows you to comment on other people’s posts
• Advanced post analytics to monitor performance
• AI-generated posts to ease content creation
• In-built CRM for building prospect lists
• You can repurpose videos into LinkedIn posts to get fresh content

Taplio Cons

• Users say their AI-generated content often lacks originality.
• Not suitable for teams with multiple members who want to post from their own accounts.
• Its automation features risk getting your LinkedIn account banned for violating LinkedIn’s policy.

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#10 Oktopost

Oktopost is a B2B social media management software designed to help marketing teams improve their social media presence. It has employee advocacy features to enable employees to create content and drive engagement. It also has social listening features that help you keep track of mentions on social media platforms like Twitter and LinkedIn. 

Main use case: Social Sharing and Social Networking

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Key features and integrations

• Social sharing: Oktopost’s AI Assist creates posts for LinkedIn and other networks.
• Social networking: Interact with posts that tag your LinkedIn company page 
• CRM integration: Integrates with your preferred CRM
• Data enrichment: Get richer information on leads that interact with your content
• Analytics: Get insights on the performance of social media posts and campaigns.

Pricing

Oktopost doesn’t list prices on its website. You’ll have to fill out a form to get a quote based on your needs. 

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Oktopost Pros

• Gamification features to encourage active participation
• Social listening tools to track brand mentions
• Analytics to monitor post performance
• Team collaboration to discuss and align on team goals

Oktopost Cons

• Lack of transparency with pricing
• Has a learning curve

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Tips For Choosing The Right Social Selling Tool

Here are a few tips to help you decide which social selling tool is right for you. 

1. Key Features: While no tool is perfect, a good social selling tool will have as many of the key features we talked about as possible. This will save you money from investing in extra tools to do those tasks.

2. Pricing: Talking about pricing can be tricky because we often think high pricing equals high quality. But that being said, a social selling tool shouldn’t make you break the bank, especially if it doesn’t tick all the boxes. A single tool will rarely solve all your needs, so you might have to factor in the pricing of multiple tools. Go for tools with pricing tiers that fit your budget. ‍

3. Customer Support: Having good customer support that’s available and qualified to assist users helps to reduce many frustrations.

4. LinkedIn Integration: Every B2B marketer knows that LinkedIn is the home of B2B. It’s no different for building a personal brand or creating content. For a social selling tool, the question isn’t whether it has LinkedIn integration functionalities but how much you can do with that integration. (Eg. posting content only vs posting + commenting/reacting).

5. Ease of use: No tool should have a learning curve that makes it frustrating or confusing to use. The best social selling tools are pretty straightforward, and most users should be able to find their way around it from day one. 

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Quick Comparison of Social Selling Tools and Key Features

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Top 3 Best Practices For Effective Social Selling

Social selling isn’t a walk in the park. You might think it’s just about logging into your social media account, making a post, and hoping for the best, but that’s just the basics. Here are 3 best practices for more effective social selling. 

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1. Share valuable content 

Valuable content is simply content that resonates with your ICP. Content is king only when it’s helpful to the one you’re targeting. Post about topics that matter to your audience, like solving pain points. This increases your credibility and builds trust with your ICP, which is the driver of your social selling engine.

2. Use different tools to plug feature gaps in your existing tool

No tool may have it all. So don’t hesitate to integrate other tools to perform other key tasks your original software lacks. That way, you keep the social selling machine running smoothly.

3. Engage. Engage. Engage

Social media is about community-building. The last thing you want to do is to “post and ghost.” Focus on building relationships with your ICP on LinkedIn. Go beyond liking posts and leave a helpful, authentic comment on their posts. Start conversations in their DMs (without jumping straight into sales!). These things keep you top-of-mind and make you stand out. 

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Conclusion

We’ve just taken you through a list of good tools to help with your social selling goals. We covered their pros and cons, prices, and the features of each of them. Now it’s up to you. Think about your 2025 growth goals, your team, and your budget, and let these guide your choice. 

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While any of these tools can help with your social selling strategy, we’re particularly proud of SocialKit. Our tool allows each of your team members to turn their LinkedIn accounts into powerful personal brands your ICP will trust. Specifically, we make content creation easy through our AI-powered feature that turns your voice notes into LinkedIn posts.

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‍Apply for SocialKit beta access today!

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