Integrate your CRM with other tools
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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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What other features would you like to see in our product?
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Supergrow is one of the most common LinkedIn personal branding tools you’ll come across. It helps generate content to keep you consistent with the LinkedIn game. But it’s not been rosy for a lot of users. While some love its AI features, others say the output is unoriginal and fluffy.
In this guide, we look at Supergrow’s pros, cons, features, and pricing. Of course, we also list some alternatives that provide a better experience and value for money.
What is Supergrow?
Supergrow is a LinkedIn content creation and personal branding tool that allows creators to build their personal brands and grow their audience on LinkedIn. Supergrow helps non-writers create content by providing post ideas and the ability to create LinkedIn carousels. It also allows auto-commenting on other posts to drive engagement and build community.
Key Features of Supergrow
- Swipe file: Save content ideas and LinkedIn posts in one place.
- LinkedIn carousel maker: Create carousel posts with ready-made templates.
- Chat Assistant: Get a chat assistant like Chatgpt
- Idea generator: Generate post ideas on a topic or industry with AI
- Supergrow Engagement: Create a custom list of people you want to engage with.
- Post Generator: Create posts from articles, PDFs, audio, or from scratch.
- AI-powered commenting: Use AI prompts to generate replies to posts.
- Post scheduler: Schedule posts to LinkedIn at optimal times.
- Post Preview: Preview your posts to see how they appear.
- Custom AI Writing Style: Mimics your content style to create on-brand content
- Collaboration: Allows multiple users to work together in a workspace
Supergrow’s Pricing
Supergrow offers Starter, Pro, and Agency/Team plans, ranging from $19/mo to $99/mo. It also provides a 7-day free trial.
Supergrow User Reviews
Supergrow has few reviews online. On G2, the reviews are mostly positive, with users praising how it’s helped them overcome writer’s block.
Supergrow Pros
- AI-Powered content creation: Its AI engine can generate LinkedIn posts from scratch.
- Customized writing: Supergrow’s AI can mimic your writing voice to keep the generated content consistent with your brand.
- Free trial: It has a 7-day free trial available.
- Its AI commenting feature keeps you consistently engaged with your ICP.
Supergrow Cons
- It does not have a vast content library.
- Individual analytics is available only in Pro and Agency plans.
- Users say its Auto commenter can sometimes produce bland responses.
- Supergrow charges per word rather than post, which can quickly get expensive.
- It’s focused on content creation and lacks features for direct outreach like DMs.
- Users say many graphic elements in Supergrow’s carousel maker are not editable.
Best Alternatives to Supergrow
1. Taplio
Taplio is a LinkedIn personal branding tool for solopreneurs and creators. It’s known for its multiple AI features that help with content creation and engagement on LinkedIn. Taplio also has a content bank of viral posts from top LinkedIn creators. However, Taplio users risk being banned from LinkedIn because its automation features violate company policy.
Ideal for: Founders and solopreneurs doing founder-led marketing.
Key Features of Taplio
- AI-powered chat assistant: Chat with AI.
- Post Scheduler: Schedule posts on any date
- Post Generator: Generate posts with AI from scratch.
- Carousel Creator: Generate LinkedIn carousels using AI.
- Content Library: Access post hooks and templates to inspire your next post.
- Bulk DMs: Send DMs to multiple LinkedIn profiles at once.
- Personal and Team analytics: Track your team's follower growth or metrics.
- Recommended timings: Get insights on the best times to post.
- AI commenter: Use AI for commenting and auto-replies
Taplio Pricing
A Taplio subscription will cost you between $39/mo and $199/mo.
Taplio vs Supergrow Compared
Where Taplio Wins Over Supergrow
Taplio outshines Supergrow with advanced features like bulk DMs, recommended post timings for optimal visibility, and a large content library.
2. SocialKit
SocialKit is a modern LinkedIn content creation tool that helps brands scale their LinkedIn efforts by leveraging multiple team members. Our unique AI Copilot helps you produce fresh content each time, turning your team into powerful creators that drive your business’s pipeline.
Ideal for: Using LinkedIn for founder-led and employee-led marketing.
Key Features of SocialKit
- Personalized questions: Answer customized questions to find content ideas.
- AI Co-Pilot: Turn your voice notes into LinkedIn-ready posts in seconds.
- Collaborative workspace: Team members can tag their colleagues for their input on drafts.
- Individual & Team Analytics: Track key post metrics across individual and team accounts.
- Scheduler: You can schedule your post or post it right away.
- Post/Hook Preview: Check how your posts and hooks will appear on LinkedIn.
- Kanban board: Organize your content in columns and view them at a glance.
SocialKit Pricing
With just $25/mo, you can get started with SocialKit.
Where SocialKit Wins Over Supergrow
SocialKit is ideal for LinkedIn-focused marketing teams and creators who want easy collaboration, more advanced analytics, and tools to help them create more authentic content.
3. AuthoredUp
AuthoredUp is a LinkedIn content creation tool that enables B2B creators to create, manage, and analyze LinkedIn content. It allows for rich formatting of text posts, which helps make your content stand out.
Ideal for: Solopreneurs building the LinkedIn presence
Key Features of AuthoredUp
- Post preview: See how your posts and hooks appear on multiple devices.
- Scheduling posts: Schedule posts in advance.
- Stylize and format posts: Format text with bold and italic, bullets, and more.
- Template library: Access hooks and CTA templates to improve your posts.
- Draft management: Save your post ideas for later and organize them.
- Analytics: Get historical data on all your LinkedIn posts and their performance.
- Internal collaboration: Share drafts with team members to gather feedback.
- Readability score: Get feedback on whether your content is easy to read.
- Company page integration: Manage your LinkedIn page via the extension.
- One-click post reuse
AuthoredUp Pricing
AuthoredUp’s plans start from $19.95/mo.
AuthoredUp vs Supergrow Compared
Where AuthoredUp Wins Over Supergrow
AuthoredUp is a better fit for marketers, content teams, or creators who want to format their texts to stand out, post from their LinkedIn company pages, and access advanced analytics.
4. Hypefury
Hypefury is a modern social media management tool that mainly focuses on Twitter but also supports LinkedIn and Instagram. It helps professionals and brands manage and grow their LinkedIn presence by automating tasks. Hypefury includes digital selling features that make it possible for creators to profit from their online presence.
Ideal for: Solo creators looking to monetize their brands
Key Features of Hypefury
- Post Gallery: Access a library of viral posts for inspiration.
- Fast Repurposing: Turn a post into another format in one click.
- Automated Engagement: Auto-Reposts, Auto-Comments, and Auto-DMs.
- Post Scheduler: Schedule your posts in advance.
- Template Library: Use free post templates to create your content.
- Automated Sales: Auto-create sales posts of your digital products via Gumroad.
Hypefury Pricing
Hypefury’s prices start at $29 per month.
Hypefury vs Supergrow Compared
Where Hypefury Wins Over Supergrow
Unlike Supergrow, Hypefury is built for digital sales via a Gumroad integration. Hypefury also allows you to repurpose content for X, Facebook, and Instagram, making it ideal for content creators who want to monetize their brands.
5. Bluecast
Bluecast is a new LinkedIn content creation tool for marketers and B2B professionals. Bluecast boosts your LinkedIn presence by streamlining content creation and management, helping you easily grow your audience.
Ideal for: Marketers and founders who want to grow on LinkedIn with AI
Key Features of Bluecast
- Post Generator: Generate content up to 75k words a month.
- Content Repurposer: Repurpose content from YouTube, blogs, PDF, and audio
- Content Scheduler: Schedule your content to be published at specific times.
- Create Your Own Voice: Train AI to write in your voice and style
- Idea Generator: Get AI-generated post ideas
- Inspiration Library: Find recent posts from a custom list of LinkedIn Influencers
- Swipe Files: Save ideas and posts for later.
Bluecast Pricing
Bluecast’s plans start from $29/mo.
Bluecast vs Supergrow Compared
Where Bluecast Wins Over Supergrow
If you're a LinkedIn creator, personal brand builder, or marketer who needs to create lots of authentic content and stay inspired, Bluecast is the better choice. It's great for scaling your content while staying on-brand.
Best Supergrow Alternative Per Use Case
The Best Supergrow Competitors At A Glance
Conclusion
Supergrow provides helpful features for LinkedIn personal branding. The tool generates content in your brand’s voice and engages with your ICP. But you can’t dismiss its limitations. The analytics feature could be better, and the generic output of its AI content won’t make you stand out.
If you’re thinking of building your brand with your whole team instead of going solo, SocialKit is your answer. Our tool is the best solution for SaaS teams that use employee-led marketing and post from multiple profiles as a collective growth engine.
